Case study

Tripling Revenue in 3 Months

Seasonal search, dynamic remarketing and Meta storytelling took digital gifting revenue from KSh 1.6M to KSh 5.6M in a single quarter.

Client
eZawadi
Industry
Fintech / eGifting
Period
Sept – Dec 2024
Channels
Google Ads, Meta Ads
+250%

Revenue growth

KSh 5.6M

Quarterly revenue (from KSh 1.6M)

3 mo

Time to result

Strategy & execution

  • Seasonal Google Search campaigns targeting high-intent queries such as "buy digital gift card Kenya" and "corporate reward vouchers".
  • Display retargeting and dynamic remarketing to recover abandoned carts.
  • Meta Ads for audience extension with emotional storytelling creatives.

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