Case study

1,000+ ANC Leads at KSh 100 CPL

A TikTok-first lead generation strategy that delivered verified antenatal care leads at exceptional cost efficiency.

Client
Juja Road Hospital
Industry
Healthcare (Women & Children)
Period
Monthly budget under KSh 100,000
Channels
TikTok Ads, Meta Ads
1,000+

Verified ANC leads

KSh 100

Cost per lead

20%+

Conversion to booking

Strategy & execution

  • Short-form TikTok videos promoting "Safe Motherhood & ANC care".
  • Precision geo-targeting around Nairobi and TikTok Lead Generation Forms for direct clinic booking.
  • Retargeting for viewers who engaged with content, optimised for high-intent, location-based lead capture.

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