Case study

99% Online Acquisition & $1M+ Sales

Every sale traced to Google Ads or organic SEO — one of the most digitally efficient equipment suppliers in East Africa.

Client
Weighing Scales Kenya
Industry
Industrial Equipment & Retail
Period
Ongoing
Channels
Google Search, Shopping, Performance Max, SEO
99%

Online customer acquisition

$1M+

Online sales generated

4–6%

Conversion rate

Strategy & execution

  • Google Search & Shopping campaigns for transactional queries ("buy digital scale Kenya", "industrial weighing machines").
  • SEO-optimised product landing pages capturing organic traffic.
  • Integrated conversion tracking with form submissions and WhatsApp leads, plus Performance Max for high-intent segments.

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