Case study

Scaling MSMEs at Under $1 Per Acquisition

Performance marketing that onboarded 5,000+ Kenyan merchants and generated $2M+ in platform sales.

5,000+

MSMEs onboarded

<$1

Cost per sign-up

$2M+

Merchant sales volume

Strategy & execution

Intent-driven acquisition through Google Search & Display targeting high-intent keywords.
Conversion optimisation with robust tracking and retargeting for abandoned sign-ups.
Balanced channel mix between Google Ads (search intent) and Instagram Ads (awareness).

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